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Business Students Receive Businessweek Scholarships
12/10/2012

Las Vegas, N.M. – Four New Mexico Highlands University business students received scholarships from Bloomberg Businessweek for writing outstanding business case studies.

The scholarships were funded through Bloomberg Businessweek’s B-School Connection Program, with a match this fall semester from the Highlands University Foundation.  

Melissa Frank, abusiness management major from the university’s Farmington Center, won the $600 gold scholarship.

Lina Rollins, a business management junior from the university’s Rio Rancho Center, won the $400 silver scholarship.

Lindsay Hayes and Jordan Goliat, both junior business majors from the university’s main campus, tied for the bronze award and received $300 each.

“These students demonstrated superior writing and analytical skills to complete their case studies,” said Margaret Young, dean of the School of Business, Media and Technology. “A key element of business education is a student’s ability to analyze what makes a business successful. The students researched and referenced Bloomberg Businessweek articles to write their case studies.” 

Young worked with Bloomberg Businessweek to establish the scholarship at Highlands, now in its third year. The university’s business faculty evaluated the students’ case studies and selected the scholarship winners.

All four winners were in adjunct business faculty member Melanie Zollner’s principles of management course this fall. Her interactive television course included 26 students from the main campus, and another 12 from centers in Rio Rancho, Farmington and Raton.

“I’m very proud of these four students,” Zollner said. “They are outstanding in oral and written communication, which is so important for success in business.”

Frank, 28, is from Farmington and is a member of the Navajo Nation. Her case study focused on Chevron Corp.

“I enjoyed learning about the technological advances at Chevron, and the research they’re doing on renewable energy sources,” Frank said. “Professor Zollner is an excellent teacher who gives real-world examples in her management class. I’ve learned so much.”

Rollins, 38, is from the Philippines. She chose Merck & Company, Inc. for her case study.

“Since English is my second language, writing the paper was a challenge,” Rollins said. “What really helped me were the peer reviews from other students and the detailed critique from Ms. Zollner, which enhanced the quality and clarity of my paper.”

Rollins added: “I feel like I’m getting a quality business education at Highlands, and I love the small class sizes and the friendly feeling at the Rio Rancho Center. The affordable tuition is also very important to me.”



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