Three Business Students Receive Scholarships from Bloomberg Businessweek

Three New Mexico Highlands University undergraduate business students received scholarships from Bloomberg Businessweek for writing outstanding business case studies.
Ines Molina won the $600 gold scholarship, Desiree Romero won the $400 silver scholarship, and Ashley Bryan won the $200 bronze scholarship. The students will all be seniors fall semester.
Margaret Young, dean of the School of Business, worked with Bloomberg Businessweek to establish the scholarship. The university’s business faculty evaluated the students’ case studies and selected the scholarship winners.
“All three students who were awarded a scholarship demonstrated superior writing and analytical skills to complete their case studies,” Young said. “They analyzed a company from a marketing strategy perspective, and how the company maintains its competitive advantage.”
Young said a key element of business education is a student’s ability to analyze what makes a business successful. The students researched and referenced Bloomberg Businessweek articles to write their case studies. 
“Ines is an exceptional student, and her future in international business is bright,” Young said. “Desiree and Ashley are also strong academically and exemplify the kind of hard-working students we have in the School of Business.”
The scholarships were funded through Bloomberg Businessweek’s B-School Connection Program. Steven Pietsch is the national director for the program that has developed partnerships with more than 160 business schools worldwide, including Highlands University.
“The purpose of the B-School Connection Program is to get students reading and engaged in current business topics and increase business literacy,” Pietsch said. “Students reading Bloomberg Businessweek are reading what the business world reads to help make informed decisions.”
Pietsch said Molina’s winning case study about the Coca Cola Company will be posted on the website for the B-School Connection Program.
“I’m bilingual in Spanish, and I want to work for a large international company and have the opportunity to travel through my business career,” said Molina, a 21-year-old from Bronson, Mich.
Romero, 24, is also an international business major and is minoring in Spanish. The Mora, N.M. native and her husband, Jeremy, are both full-time students at Highlands. They juggle their studies with caring for their sons, Jacob, 4 and Jayden, 1.  
Bryan, a native of Tucson, Ariz., researched affordable business schools that didn’t require a wait list. She transferred to Highlands on a softball scholarship to pursue her degree in business management.
“The business professors and instructors are so good about making the time to help you with your coursework, especially in subjects like accounting that were challenging for me,” said Bryan, who is 24.
The students said they appreciated the opportunity to apply for the scholarships.
Pietsch said the Bloomberg Businessweek B-School Connection Program plans to continue funding the business case study competition for the Highlands University School of Business scholarships.
Bloomberg, an international business news company, acquired Businessweek in 2009.