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Strategic Enrollment Management

Strategic Enrollment Management | Mission | Vision | Quick Links |  Staff  | University Mission Statement | Strategic Enrollment Management Plan

PhotoDr. Edward A. Martinez was born in Las Vegas NM and was raised in the northern New Mexico village of Holman.  He earned his bachelor of science in environmental science from New Mexico Highlands University in 1994 and at Washington State University-Pullman, he received a master’s in environmental and regional planning in 1998 and a doctorate in environmental and natural resource sciences in 2000.  Edward is also a full Professor of Forestry in the Department of Natural Resource Management at New Mexico Highlands University in Las Vegas NM.  While a professor, he published his research in the areas of freshwater ecology and the multidisciplinary field of heavy metal pollutant impacts to aquatic systems.  He has been/is the PD of numerous STEM education grants from various granting agencies such as the USDA-HSI program, National Science Foundation, the US Department of Education, and the Kellogg Foundation.  These funds have been utilized to create and support initiatives within the Achieving in Research, Math and Science (ARMAS) student support center at New Mexico Highlands.  The Center’s primary goal is to increase STEM student retention and graduation through collaborative-based services such as supplemental instruction, internships, mentoring, tutoring, and faculty development. He became the Interim VP for Strategic Enrollment Management at NMHU in January 2016.

Email: vpsem@nmhu.edu

About Strategic Enrollment Management

Aligned with NMHU’s mission and vision statements, the office of strategic enrollment management (SEM) at NMHU has worked towards identifying and assessing barriers to recruitment and student matriculation, student retention and success, collecting data on various aspects of student recruitment and retention, and developing data driven recommendations for the implementation of actions to achieve optimal recruitment, retention, and graduation of students.

The Division of Strategic Enrollment Management (SEM) is dedicated to our students’ success. SEM includes the offices of Recruitment and Admissions, Academic Support, Financial Aid, the Native American Center and the International Education Center.


The mission of the Office of Strategic Enrollment Management is to build and sustain an inclusive, dynamic, engaged, and diverse student community at New Mexico Highlands University.


The vision of the Office of Strategic Enrollment Management is to have a university that uses a data driven approach to enrollment management, including recruitment, access, retention, educational plans, enrollment pattern data, and constraints of financial, physical and human resources while in support of the University’s strategic plan and Mission.

Quick links


Edward Martinez Ph.D.
Strategic Enrollment Mgt.
Vice President for Strategic Enrollment Management
Phone: 505.454.3366
Email: eamartinez@nmhu.edu

Maria Sena
Strategic Enrollment Mgt.
Executive Administrative Assistant
Phone: 505.454.3477
Email: misena@nmhu.edu

New Mexico Highlands University Mission

New Mexico Highlands University is a public comprehensive university serving our local and global communities. Our mission is to provide opportunities for undergraduate and graduate students to attain an exceptional education by fostering creativity, critical thinking and research in the liberal arts, sciences, and professions within a diverse community. For more information about our mission, click here.